FEED Summit 2022

FEED Summit 2022, Be a THRIVING food entrepreneur
FEED stands for food entrepreneurship ecosystems development

November 14 – 15th, 2022 FEED Summit
VIRTUAL CONFERENCE
2022 Theme: “Be a THRIVING Food Entrepreneur!”

Previously the “Edible Startup Summit” (ESS)

Who Should Attend?

Food and farming businesses, including producers, processors, and food service businesses.

ASPIRING ENTREPRENEURS in the IDEATION Phase

Entrepreneurs in the ideation phase generally have a great idea, have a skill, or have a key resource or property, but haven’t started selling their goods or services yet.

EARLY ENTREPRENEURS in the STARTUP Phase

Entrepreneurs in the startup phase are generally producing goods or services and selling them to customers. They might not be profitable yet, and might be trying to grow their business. This includes many food and farming businesses in their first 5 to 10 years in business.

Why Should You Attend?

Learn, Connect, and Promote

Learn Business FUNDAMENTALS

Entrepreneurs will learn how to start or grow their business through sessions focusing on each of the 9 parts of the Business Model Canvas, presented by business experts in the food and farming industry, and dozens of successful Wisconsin food and farming entrepreneurs will share their business stories.

Build Business CONNECTIONS

Entrepreneurs will connect with business consultants, service organizations, and other entrepreneurs through interactive sessions, networking activities, and the direct messaging functionality in the virtual platform.

MARKET Your Business

Entrepreneurs have the opportunity to promote their business in the exhibition area of the virtual platform. Providing links and/or promotional codes will direct attendees to buy your products during the conference.

What is the Schedule?

Access the conference via ZOOM (link here)

Sign up for Law & Entrepreneurship Clinic Office Hours at 12:00 and 12:30

Visit Exhibitors anytime on the Hopin platform

Attend Speed Networking from 3:00 – 3:30 on the Hopin platform

Monday, November 14th, 2022

10:00 – 10:50 amDAY 1 WELCOME & KEYNOTE

✹ Welcome
by Jessica Jane Spayde, Food Entrepreneurship Specialist, UW-Madision Division of Extension
Keynote by Peter Robertson, Tribe 9 Foods & RP Pasta
Introduction to the Business Model Canvas by Marcia Harr Bailey, Associate Professor- Entrepreneurship, University of Wisconsin-Platteville
11:00 – 11:50 amBREAKOUT SESSIONS

Room 1: VALUE PROPOSITION
✹ Welcome by Extension Educator, Michelle Grimm
✹ Overview of Value Proposition by Business Expert, Maia Donahue
✹ Hear from an Entrepreneur by Erin Rasmussen, Owner of American Wine Project in Mineral Point, Wisconsin

Room 2: KEY PARTNERS
✹ Welcome by Extension Educator, Patrick Nehring
✹ Overview of Key Partners by Business Expert, Steph Plaster
✹ Hear from an Entrepreneur by Thelma Heidel-Baker, Co-Owner of Bossie Cow Farm in Random Lake, Wisconsin
12:00 – 12:50 pmView Exhibitor Profiles

Sign up for Law Clinic Office Hours!
1:00 – 1:50 pmBREAKOUT SESSIONS

Room 1: CUSTOMER RELATIONSHIPS
✹ Welcome by Extension Educator, Jess Guffey Calkins
✹ Overview of Customer Relationships by Business Expert, Rex Smith
✹ Hear from an Entrepreneur by Tara Ingalls, Owner of Tingalls Graphic Design in Madison, Wisconsin

Room 2: KEY RESOURCES
✹ Welcome by Extension Educator, Michelle Grimm
✹ Overview of Key Resources by Business Expert, Jason Schleip
✹ Hear from an Entrepreneur by Taylor Zander, Owner of Ope Haus Pub in Barneveld, Wisconsin
2:00 – 2:50 pmBREAKOUT SESSIONS

Room 1: COST STRUCTURES

✹ Welcome by Extension Educator, Patrick Nehring
✹ Overview of Cost Structures by Business Expert, Andy Larson
✹ Hear from an Entrepreneur by Erica Walter, Owner of Driftless Gold Maple Syrup in Southern, Wisconsin


Room 2: FOOD SAFETY SESSION
✹ Welcome by Extension Educator, Jess Guffey Calkins
✹ Hear from an FOOD SAFETY EXPERT Barbara Ingham
3:00 – 3:30 pmSPEED NETWORKING
3:30 – 3:35 pmDay 1 CLOSING

Tuesday, November 15th, 2022

10:00 – 10:50 amDAY 2 WELCOME & KEYNOTE

✹ Welcome
by Jessica Jane Spayde, Food Entrepreneurship Specialist, UW-Madison Division of Extension
Keynote by Leah Spicer & Kyle Beach, Homecoming Restaurant in Spring Green, Wisconsin
Introduction to the Business Model Canvas by Marcia Harr Bailey, Associate Professor- Entrepreneurship, University of Wisconsin-Platteville
11:00 – 11:50 amBREAKOUT SESSIONS

Room 1: CUSTOMER SEGMENTS
✹ Welcome by Extension Educator, Kaitlyn Davis
✹ Overview of Customer Segments by Business Expert, Peter Robertson
✹ Hear from an Entrepreneur, Jenna Phillips, Owner of Phillips Heritage Homestead in Darlington, Wisconsin

Room 2: REVENUE STREAMS
✹ Welcome by Extension Educator, Patrick Nehring
✹ Overview of Revenue Streams by Business Expert, Ryan Pesch
✹ Hear from an Entrepreneur Rex Smith, Owner of Rex’s Kitchen in Boscobel, Wisconsin
12:00 – 12:50 pmView Exhibitor Profiles

Sign up for Law Clinic Office Hours!
1:00 – 1:50 pmBREAKOUT SESSIONS

Room 1: VALUE PROPOSITION
✹ Welcome by Extension Educator, Jess Guffey Calkins
✹ Overview of Value Proposition by Business Expert, Kelly Maynard
✹ Hear from an Entrepreneurs Heather Oppor and Pete Lammers from Meatsmith Co-op which serves Lafayette, Green, Iowa, Dane, Grant, and Rock Counties in Wisconsin

Room 2: MARKETING & DISTRIBUTION CHANNELS
✹ Welcome by Extension Educator, Michelle Grimm
✹ Overview of Distribution Channels by Business Expert, Jessica Jane Spayde
✹ Hear from an Entrepreneur Alex Walker, Owner of Off World Farm in Gays Mills, Wisconsin
2:00 – 2:50 pmBREAKOUT SESSIONS

Room 1: COST STRUCTURES

✹ Welcome by Extension Educator, Kaitlyn Davis
✹ Overview of Value Proposition by Business Expert, Peter Robertson
✹ Hear from an Entrepreneur by Sarah Clemens, Owner of Noble Rind Cheese Company in Viroqua, Wisconsin

Room 2: FOOD SAFETY SESSION
✹ Welcome by Extension Educator, Michelle Grimm
✹ Hear from an FOOD SAFETY SPECILISTS Mark Lehman, Brian Jorata, & Matt Kachel from the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP)
3:00 – 3:30 pmSPEED NETWORKING in HOPIN
3:30 – 3:35 pmDay 2 CLOSING

Included in your registration fee:

Sign up for OFFICE HOURS with the Law & Entrepreneurship Clinic

Participant Registration Prices

REGISTER HERE

Summit Participants

Registration DatesRegistration Fee
Registering after October 31st$65

A limited number of scholarships are available. Email Jessica Jane Spayde for details!

Exhibitor Registration Prices

REGISTER as an EXHIBITOR HERE by October 14th for Early Bird pricing!

Would you like to be an Exhibitor at Extension’s upcoming FEED Summit (Nov 14-15 virtual conference, previously known as the Edible Startup Summit)? 

The FEED Summit is a two-day virtual summit dedicated to increasing Wisconsin food & farming entrepreneurship. During the summit, entrepreneurs will increase their knowledge of business fundamentals, build their support network of businesses and service agencies, and promote their business services and products. 

Engaging with food & farming entrepreneurs has never been easier for you! Because the 2022 FEED Summit is virtual, you have a variety of Exhibitor opportunities! See the table below for the full list of Exhibitor options.

REGISTER as an EXHIBITOR HERE by October 14th for Early Bird pricing!

Mini Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Mini Logo Icon
Your Banner
size and placement on the main Expo Page

No banner, name listed at the bottom
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

No live session 
Registration Fee until Oct 31
(after Nov 1)
$75
($85)

Small Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Logo Icon
Your Banner
size and placement on the main Expo Page

⅓ page-width banner,
listed close to the bottom
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

Option for a 10 minute session on schedule 
Registration Fee until Oct 31
(after Nov 1)
$95
($105, $115)

Medium Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Logo Icon
Your Banner
size and placement on the main Expo Page

½ page-width banner,
listed close to the top
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

Option for a 20 minute session on schedule 
Registration Fee until Oct 31
(after Nov 1)
$185
($195)

Large Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Logo Icon
Your Banner
size and placement on the main Expo Page

Full page-width banner,
listed at the top
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

Option for a 50 minute session on schedule 
Registration Fee until Oct 31
(after Nov 1)
$260
($270)

ADDITIONALLY, please consider sponsoring participants so that we can offer scholarships to make this conference accessible to all Wisconsin’s food and farming entrepreneurs.  Email Jessica Jane Spayde for questions.

More FEED SUMMIT Details 

FEED stands for Food Entrepreneurship Ecosystems Development, and is the major initiative that I’m spearheading under Extension’s Community Food System Program. The Feed Initiative has two major education outreach components: the annual Fall Summit (FEED Summit) and an annual Spring webinar series (FEED Webinars). 

Practice Sessions for EXHIBITORS

Practice sessions are for anyone who has a role in coordinating, facilitating, speaking, presenting, or exhibiting at the FEED Summit. The purpose of practice sessions is to ensure your familiarity with the virtual conference platform, called “Hopin.” During a practice session, you will (1) log into the Hopin platform, (2) practice using the Hopin platform video and chat functions, (3) practice using any other Hopin features that you’ll want to use during the Live Summit on Nov 14-15, and (4) Ask Jessica any questions you have.

EXHIBITORS, please attend one of the following Practice Sessions:  

  • October 13, 2022, 10:00 – 11:00 am 
  • October 24, 2022, 1:00 – 2:00 pm
  • November 2, 2022, 11:00 am – 12:00 pm

Email Jessica Jane Spayde for questions.

Information we need for your EXHIBITOR BOOTH

  • Name of your Business or organization
  • Full Mailing Address (Street, City, Zip)
  • Please write a short “tagline” or “headline” for your business (maximum characters allowed: 100)
  • Please describe your business / organization (Feel free to copy + paste from your “About Us” or “Bio” pages on your existing website)
  • For what reasons should an entrepreneur contact you? (E.g., complete this sentence: A food entrepreneur should contact my business when they need help with…)
  • How can attendees get in touch with you? (Please provide all relevant contact details, including email, phone, fax, webform, social media, physical address)
  • Please provide a link to a video or slideshow that highlights / describes your business or organization.
  • (Only for service providers) What is your service area? (Please describe and Provide links to any maps of your service area)
  • What other information would you like conference attendees to know about you and your organization?
  • (Only for food businesses) How can someone buy your product today?

Press Kit

See the Press Kit page for the:

  • Press Release
  • Social Media images
  • Graphics and Headings
  • QR Codes
  • Posters for printing
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