Be a THRIVING Food Entrepreneur!

November 14 – 15th, 2022 FEED Summit
VIRTUAL CONFERENCE
2022 Theme: “Be a THRIVING Food Entrepreneur!”

Who Should Attend?

ASPIRING ENTREPRENEURS in the IDEATION Phase

Entrepreneurs in the ideation phase generally have a great idea, have a skill, or have a key resource or property, but haven’t started selling their goods or services yet.

EARLY ENTREPRENEURS in the STARTUP Phase

Entrepreneurs in the startup phase are generally producing goods or services and selling them to customers. They might not be profitable yet, and might be trying to grow their business. This includes many food and farming businesses in their first 5 to 10 years in business.

Why Should You Attend?

Learn Business FUNDAMENTALS

Entrepreneurs will learn how to start or grow their business through sessions focusing on each of the 9 parts of the Business Model Canvas, presented by business experts in the food and farming industry, and dozens of successful Wisconsin food and farming entrepreneurs will share their business stories.

Build Business CONNECTIONS

Entrepreneurs will connect with business consultants, service organizations, and other entrepreneurs through interactive sessions, networking activities, and the direct messaging functionality in the virtual platform.

MARKET Your Business

Entrepreneurs have the opportunity to promote their business in the exhibition area of the virtual platform. Providing links and/or promotional codes will direct attendees to buy your products during the conference.

What is the Schedule?

Monday, November 14th, 2022

10:00 – 10:50 amKeynote: Peter Robertson, Tribe 9 Foods & RP Pasta
Introduction to the Business Model Canvas
11:00 – 11:50 amThriving Business Model Session 1. VALUE PROPOSITION
Thriving Business Model Session 2. KEY PARTNERS
12:00 – 12:50 pmExhibitor Sessions
1:00 – 1:50 pmThriving Business Model Session 3. VALUE PROPOSITION
Thriving Business Model Session 4. KEY PARTNERS
2:00 – 2:50 pmThriving Business Model Session 5. CUSTOMER RELATIONSHIPS
Thriving Business Model Session 6. KEY RESOURCES
3:00 – 3:30 pmSPEED NETWORKING
3:30 – 3:35 pmDay 1 AWARDS PRESENTATION

Tuesday, November 15th, 2022

10:00 – 10:50 amKeynote: Leah Spicer & Kyle Beach, Homecoming Restaurant
Introduction to the Business Model Canvas
11:00 – 11:50 amThriving Business Model Session 7. CUSTOMER SEGMENTS
Thriving Business Model Session 8. REVENUE STREAMS
12:00 – 12:50 pmExhibitor Sessions
1:00 – 1:50 pmThriving Business Model Session 9. VALUE PROPOSITION
Thriving Business Model Session 10. MARKETING CHANNELS
2:00 – 2:50 pmThriving Business Model Session 11. COST STRUCTURES
3:00 – 3:30 pmSPEED NETWORKING
3:30 – 3:35 pmDay 2 AWARDS PRESENTATION & CLOSING

Participant Registration Prices

REGISTER HERE by October 14th for Early Bird pricing!

Registering before October 14thRegistering October 15th – 31stRegistering after October 31st
Summit Participants $45$55$65

A limited number of scholarships are available. Email Jessica Jane Spayde for details!

Exhibitor Registration Prices

REGISTER as an EXHIBITOR HERE by October 14th for Early Bird pricing!

Would you like to be an Exhibitor at Extension’s upcoming FEED Summit (Nov 14-15 virtual conference, previously known as the Edible Startup Summit)? 

The FEED Summit is a two-day virtual summit dedicated to increasing Wisconsin food & farming entrepreneurship. During the summit, entrepreneurs will increase their knowledge of business fundamentals, build their support network of businesses and service agencies, and promote their business services and products. 

Engaging with food & farming entrepreneurs has never been easier for you! Because the 2022 FEED Summit is virtual, you have a variety of Exhibitor opportunities! See the table below for the full list of Exhibitor options.

REGISTER as an EXHIBITOR HERE by October 14th for Early Bird pricing!

Mini Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Mini Logo Icon
Your Banner
size and placement on the main Expo Page

No banner, listed at the bottom
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

No live session 
Registration Fee until Oct 14
(after Oct 14, after Nov 1)
$65
($75, $85)

Small Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Logo Icon
Your Banner
size and placement on the main Expo Page

⅓ page-width banner,
listed close to the bottom
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

Option for a 10 minute session on schedule 
Registration Fee until Oct 14
(after Oct 14, after Nov 1)
$95
($105, $115)

Medium Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Logo Icon
Your Banner
size and placement on the main Expo Page

½ page-width banner,
listed close to the top
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

Option for a 20 minute session on schedule 
Registration Fee until Oct 14
(after Oct 14, after Nov 1)
$175
($185, $195)

Large Booth

Virtual Expo “Booth”
profile includes your logo, written text about your organization, an embedded video or slideshow, and a link to your webpage

Expo Profile
Your Logo
on the main Expo Page

Logo Icon
Your Banner
size and placement on the main Expo Page

Full page-width banner,
listed at the top
Virtual Live Session
a session on the FEED Summit Schedule for you to present, demo, and interact live with entrepreneurs

Option for a 50 minute session on schedule 
Registration Fee until Oct 14
(after Oct 14, after Nov 1)
$250
($260, $270)

ADDITIONALLY, please consider sponsoring participants so that we can offer scholarships to make this conference accessible to all Wisconsin’s food and farming entrepreneurs.  Email Jessica Jane Spayde for questions.

More FEED SUMMIT Details 

FEED stands for Food Entrepreneurship Ecosystems Development, and is the major initiative that I’m spearheading under Extension’s Community Food System Program. The Feed Initiative has two major education outreach components: the annual Fall Summit (FEED Summit) and an annual Spring webinar series (FEED Webinars). 

Practice Sessions for EXHIBITORS

Practice sessions are for anyone who has a role in coordinating, facilitating, speaking, presenting, or exhibiting at the FEED Summit. The purpose of practice sessions is to ensure your familiarity with the virtual conference platform, called “Hopin.” During a practice session, you will (1) log into the Hopin platform, (2) practice using the Hopin platform video and chat functions, (3) practice using any other Hopin features that you’ll want to use during the Live Summit on Nov 14-15, and (4) Ask Jessica any questions you have.

EXHIBITORS, please attend one of the following Practice Sessions:  

  • October 13, 2022, 10:00 – 11:00 am 
  • October 24, 2022, 1:00 – 2:00 pm
  • November 2, 2022, 11:00 am – 12:00 pm

Email Jessica Jane Spayde for questions.

Press Kit

See the Press Kit page for the:

  • Press Release
  • Social Media images
  • Graphics and Headings
  • QR Codes
  • Posters for printing
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