FEED Summit 2022
November 14 – 15th, 2022 FEED Summit
VIRTUAL CONFERENCE
2022 Theme: “Be a THRIVING Food Entrepreneur!”
Previously the “Edible Startup Summit” (ESS)
Who Should Attend?
ASPIRING ENTREPRENEURS in the IDEATION Phase
Entrepreneurs in the ideation phase generally have a great idea, have a skill, or have a key resource or property, but haven’t started selling their goods or services yet.
EARLY ENTREPRENEURS in the STARTUP Phase
Entrepreneurs in the startup phase are generally producing goods or services and selling them to customers. They might not be profitable yet, and might be trying to grow their business. This includes many food and farming businesses in their first 5 to 10 years in business.
Why Should You Attend?
Learn Business FUNDAMENTALS
Entrepreneurs will learn how to start or grow their business through sessions focusing on each of the 9 parts of the Business Model Canvas, presented by business experts in the food and farming industry, and dozens of successful Wisconsin food and farming entrepreneurs will share their business stories.
Build Business CONNECTIONS
Entrepreneurs will connect with business consultants, service organizations, and other entrepreneurs through interactive sessions, networking activities, and the direct messaging functionality in the virtual platform.
MARKET Your Business
Entrepreneurs have the opportunity to promote their business in the exhibition area of the virtual platform. Providing links and/or promotional codes will direct attendees to buy your products during the conference.
What is the Schedule?
Monday, November 14th, 2022
| 10:00 – 10:50 am | DAY 1 WELCOME & KEYNOTE ✹ Welcome by Jessica Jane Spayde, Food Entrepreneurship Specialist, UW-Madision Division of Extension ✹ Keynote by Peter Robertson, Tribe 9 Foods & RP Pasta ✹ Introduction to the Business Model Canvas by Marcia Harr Bailey, Associate Professor- Entrepreneurship, University of Wisconsin-Platteville |
| 11:00 – 11:50 am | BREAKOUT SESSIONS Room 1: VALUE PROPOSITION ✹ Welcome by Extension Educator, Michelle Grimm ✹ Overview of Value Proposition by Business Expert, Maia Donahue ✹ Hear from an Entrepreneur by Erin Rasmussen, Owner of American Wine Project in Mineral Point, Wisconsin Room 2: KEY PARTNERS ✹ Welcome by Extension Educator, Patrick Nehring ✹ Overview of Key Partners by Business Expert, Steph Plaster ✹ Hear from an Entrepreneur by Thelma Heidel-Baker, Co-Owner of Bossie Cow Farm in Random Lake, Wisconsin |
| 12:00 – 12:50 pm | View Exhibitor Profiles Sign up for Law Clinic Office Hours! |
| 1:00 – 1:50 pm | BREAKOUT SESSIONS Room 1: CUSTOMER RELATIONSHIPS ✹ Welcome by Extension Educator, Jess Guffey Calkins ✹ Overview of Customer Relationships by Business Expert, Rex Smith ✹ Hear from an Entrepreneur by Tara Ingalls, Owner of Tingalls Graphic Design in Madison, Wisconsin Room 2: KEY RESOURCES ✹ Welcome by Extension Educator, Michelle Grimm ✹ Overview of Key Resources by Business Expert, Jason Schleip ✹ Hear from an Entrepreneur by Taylor Zander, Owner of Ope Haus Pub in Barneveld, Wisconsin |
| 2:00 – 2:50 pm | BREAKOUT SESSIONS Room 1: COST STRUCTURES ✹ Welcome by Extension Educator, Patrick Nehring ✹ Overview of Cost Structures by Business Expert, Andy Larson ✹ Hear from an Entrepreneur by Erica Walter, Owner of Driftless Gold Maple Syrup in Southern, Wisconsin Room 2: FOOD SAFETY SESSION ✹ Welcome by Extension Educator, Jess Guffey Calkins ✹ Hear from an FOOD SAFETY EXPERT Barbara Ingham |
| 3:00 – 3:30 pm | SPEED NETWORKING |
| 3:30 – 3:35 pm | Day 1 CLOSING |
Tuesday, November 15th, 2022
| 10:00 – 10:50 am | DAY 2 WELCOME & KEYNOTE ✹ Welcome by Jessica Jane Spayde, Food Entrepreneurship Specialist, UW-Madison Division of Extension ✹ Keynote by Leah Spicer & Kyle Beach, Homecoming Restaurant in Spring Green, Wisconsin ✹ Introduction to the Business Model Canvas by Marcia Harr Bailey, Associate Professor- Entrepreneurship, University of Wisconsin-Platteville |
| 11:00 – 11:50 am | BREAKOUT SESSIONS Room 1: CUSTOMER SEGMENTS ✹ Welcome by Extension Educator, Kaitlyn Davis ✹ Overview of Customer Segments by Business Expert, Peter Robertson ✹ Hear from an Entrepreneur, Jenna Phillips, Owner of Phillips Heritage Homestead in Darlington, Wisconsin Room 2: REVENUE STREAMS ✹ Welcome by Extension Educator, Patrick Nehring ✹ Overview of Revenue Streams by Business Expert, Ryan Pesch ✹ Hear from an Entrepreneur Rex Smith, Owner of Rex’s Kitchen in Boscobel, Wisconsin |
| 12:00 – 12:50 pm | View Exhibitor Profiles Sign up for Law Clinic Office Hours! |
| 1:00 – 1:50 pm | BREAKOUT SESSIONS Room 1: VALUE PROPOSITION ✹ Welcome by Extension Educator, Jess Guffey Calkins ✹ Overview of Value Proposition by Business Expert, Kelly Maynard ✹ Hear from an Entrepreneurs Heather Oppor and Pete Lammers from Meatsmith Co-op which serves Lafayette, Green, Iowa, Dane, Grant, and Rock Counties in Wisconsin Room 2: MARKETING & DISTRIBUTION CHANNELS ✹ Welcome by Extension Educator, Michelle Grimm ✹ Overview of Distribution Channels by Business Expert, Jessica Jane Spayde ✹ Hear from an Entrepreneur Alex Walker, Owner of Off World Farm in Gays Mills, Wisconsin |
| 2:00 – 2:50 pm | BREAKOUT SESSIONS Room 1: COST STRUCTURES ✹ Welcome by Extension Educator, Kaitlyn Davis ✹ Overview of Value Proposition by Business Expert, Peter Robertson ✹ Hear from an Entrepreneur by Sarah Clemens, Owner of Noble Rind Cheese Company in Viroqua, Wisconsin Room 2: FOOD SAFETY SESSION ✹ Welcome by Extension Educator, Michelle Grimm ✹ Hear from an FOOD SAFETY SPECILISTS Mark Lehman, Brian Jorata, & Matt Kachel from the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP) |
| 3:00 – 3:30 pm | SPEED NETWORKING in HOPIN |
| 3:30 – 3:35 pm | Day 2 CLOSING |
