Who Should Attend?

ASPIRING ENTREPRENEURS in the IDEATION Phase

Entrepreneurs in the ideation phase generally have a great idea, have a skill, or have a key resource or property, but haven’t started selling their goods or services yet.

EARLY ENTREPRENEURS in the STARTUP Phase

Entrepreneurs in the startup phase are generally producing goods or services and selling them to customers. They might not be profitable yet, and might be trying to grow their business. This includes many food and farming businesses in their first 5 to 10 years in business.

What is the Schedule?

Monday, November 14th, 2022

10:00 – 10:50 am	DAY 1 WELCOME & KEYNOTE ✹ Welcome by Jessica Jane Spayde, Food Entrepreneurship Specialist, UW-Madision Division of Extension ✹ Keynote by Peter Robertson, Tribe 9 Foods & RP Pasta ✹ Introduction to the Business Model Canvas by Marcia Harr Bailey, Associate Professor- Entrepreneurship, University of Wisconsin-Platteville
11:00 – 11:50 am	BREAKOUT SESSIONS Room 1: VALUE PROPOSITION ✹ Welcome by Extension Educator, Michelle Grimm ✹ Overview of Value Proposition by Business Expert, Maia Donahue ✹ Hear from an Entrepreneur by Erin Rasmussen, Owner of American Wine Project in Mineral Point, Wisconsin Room 2: KEY PARTNERS ✹ Welcome by Extension Educator, Patrick Nehring ✹ Overview of Key Partners by Business Expert, Steph Plaster ✹ Hear from an Entrepreneur by Thelma Heidel-Baker, Co-Owner of Bossie Cow Farm in Random Lake, Wisconsin
12:00 – 12:50 pm	View Exhibitor Profiles Sign up for Law Clinic Office Hours!
1:00 – 1:50 pm	BREAKOUT SESSIONS Room 1: CUSTOMER RELATIONSHIPS ✹ Welcome by Extension Educator, Jess Guffey Calkins ✹ Overview of Customer Relationships by Business Expert, Rex Smith ✹ Hear from an Entrepreneur by Tara Ingalls, Owner of Tingalls Graphic Design in Madison, Wisconsin Room 2: KEY RESOURCES ✹ Welcome by Extension Educator, Michelle Grimm ✹ Overview of Key Resources by Business Expert, Jason Schleip ✹ Hear from an Entrepreneur by Taylor Zander, Owner of Ope Haus Pub in Barneveld, Wisconsin
2:00 – 2:50 pm	BREAKOUT SESSIONS Room 1: COST STRUCTURES ✹ Welcome by Extension Educator, Patrick Nehring ✹ Overview of Cost Structures by Business Expert, Andy Larson ✹ Hear from an Entrepreneur by Erica Walter, Owner of Driftless Gold Maple Syrup in Southern, Wisconsin Room 2: FOOD SAFETY SESSION ✹ Welcome by Extension Educator, Jess Guffey Calkins ✹ Hear from an FOOD SAFETY EXPERT Barbara Ingham
3:00 – 3:30 pm	SPEED NETWORKING
3:30 – 3:35 pm	Day 1 CLOSING

Tuesday, November 15th, 2022

10:00 – 10:50 am	DAY 2 WELCOME & KEYNOTE ✹ Welcome by Jessica Jane Spayde, Food Entrepreneurship Specialist, UW-Madison Division of Extension ✹ Keynote by Leah Spicer & Kyle Beach, Homecoming Restaurant in Spring Green, Wisconsin ✹ Introduction to the Business Model Canvas by Marcia Harr Bailey, Associate Professor- Entrepreneurship, University of Wisconsin-Platteville
11:00 – 11:50 am	BREAKOUT SESSIONS Room 1: CUSTOMER SEGMENTS ✹ Welcome by Extension Educator, Kaitlyn Davis ✹ Overview of Customer Segments by Business Expert, Peter Robertson ✹ Hear from an Entrepreneur, Jenna Phillips, Owner of Phillips Heritage Homestead in Darlington, Wisconsin Room 2: REVENUE STREAMS ✹ Welcome by Extension Educator, Patrick Nehring ✹ Overview of Revenue Streams by Business Expert, Ryan Pesch ✹ Hear from an Entrepreneur Rex Smith, Owner of Rex’s Kitchen in Boscobel, Wisconsin
12:00 – 12:50 pm	View Exhibitor Profiles Sign up for Law Clinic Office Hours!
1:00 – 1:50 pm	BREAKOUT SESSIONS Room 1: VALUE PROPOSITION ✹ Welcome by Extension Educator, Jess Guffey Calkins ✹ Overview of Value Proposition by Business Expert, Kelly Maynard ✹ Hear from an Entrepreneurs Heather Oppor and Pete Lammers from Meatsmith Co-op which serves Lafayette, Green, Iowa, Dane, Grant, and Rock Counties in Wisconsin Room 2: MARKETING & DISTRIBUTION CHANNELS ✹ Welcome by Extension Educator, Michelle Grimm ✹ Overview of Distribution Channels by Business Expert, Jessica Jane Spayde ✹ Hear from an Entrepreneur Alex Walker, Owner of Off World Farm in Gays Mills, Wisconsin
2:00 – 2:50 pm	BREAKOUT SESSIONS Room 1: COST STRUCTURES ✹ Welcome by Extension Educator, Kaitlyn Davis ✹ Overview of Value Proposition by Business Expert, Peter Robertson ✹ Hear from an Entrepreneur by Sarah Clemens, Owner of Noble Rind Cheese Company in Viroqua, Wisconsin Room 2: FOOD SAFETY SESSION ✹ Welcome by Extension Educator, Michelle Grimm ✹ Hear from an FOOD SAFETY SPECILISTS Mark Lehman, Brian Jorata, & Matt Kachel from the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP)
3:00 – 3:30 pm	SPEED NETWORKING in HOPIN
3:30 – 3:35 pm	Day 2 CLOSING

Exhibitor Registration Prices

REGISTER as an EXHIBITOR HERE by October 14th for Early Bird pricing!

Would you like to be an Exhibitor at Extension’s upcoming FEED Summit (Nov 14-15 virtual conference, previously known as the Edible Startup Summit)? 

The FEED Summit is a two-day virtual summit dedicated to increasing Wisconsin food & farming entrepreneurship. During the summit, entrepreneurs will increase their knowledge of business fundamentals, build their support network of businesses and service agencies, and promote their business services and products. 

Engaging with food & farming entrepreneurs has never been easier for you! Because the 2022 FEED Summit is virtual, you have a variety of Exhibitor opportunities! See the table below for the full list of Exhibitor options.

REGISTER as an EXHIBITOR HERE by October 14th for Early Bird pricing!

ADDITIONALLY, please consider sponsoring participants so that we can offer scholarships to make this conference accessible to all Wisconsin’s food and farming entrepreneurs.  Email Jessica Jane Spayde for questions.

More FEED SUMMIT Details 

FEED stands for Food Entrepreneurship Ecosystems Development, and is the major initiative that I’m spearheading under Extension’s Community Food System Program. The Feed Initiative has two major education outreach components: the annual Fall Summit (FEED Summit) and an annual Spring webinar series (FEED Webinars). 

Practice Sessions for EXHIBITORS

Practice sessions are for anyone who has a role in coordinating, facilitating, speaking, presenting, or exhibiting at the FEED Summit. The purpose of practice sessions is to ensure your familiarity with the virtual conference platform, called “Hopin.” During a practice session, you will (1) log into the Hopin platform, (2) practice using the Hopin platform video and chat functions, (3) practice using any other Hopin features that you’ll want to use during the Live Summit on Nov 14-15, and (4) Ask Jessica any questions you have.

EXHIBITORS, please attend one of the following Practice Sessions:  

• October 13, 2022, 10:00 – 11:00 am 
• October 24, 2022, 1:00 – 2:00 pm
• November 2, 2022, 11:00 am – 12:00 pm

Email Jessica Jane Spayde for questions.