FEED Virtual Summer 2021 Workshop Series

Food Entrepreneurship Ecosystem Development (FEED) Project

Virtual Summer 2021 Workshop Series

Learn tips for starting or expanding a successful food business from Wisconsin-based specialists and entrepreneurs!

This no-cost series of online trainings offered through the Food Entrepreneurship Ecosystem Development (FEED) Project is for people who are interested in starting or expanding small-scale food businesses in Wisconsin. Designed as a four-part series, the trainings will cover licensing considerations, exemptions, and best practices for products prepared in home and commercial kitchens. The fourth session will explore considerations for structuring your business as a cooperative.

Stay tuned for Spanish-language only sessions on cooperatives and shared-used kitchens!

Starting a Farm- or Home-Based Food Business

Monday, June 7th, 2021 2-3:30pm


Presenters: Angela Moragne, That Salsa Lady, Founder/COO; Dr. Barbara Ingham, UW-Madison Food Safety Extension Specialist

Summary: This session will cover opportunities you have for adding value to your farm products, or for preparing foods in your home kitchen for sale. We will look at a variety of licensing exemptions for sales on-farm and for making products in your home kitchen. And we’ll hear from an entrepreneur with experiences to share that may help you be successful operating in this space.

Your Guide to Starting or Expanding a Commercial Food Business in Wisconsin

Monday, June 14th, 2021 2-3:30pm


Presenters: Courtney Ziemer, Madison-Dane County Public Health; Dr. Barbara Ingham, UW-Madison Food Safety Specialist

Summary: Whether you are starting with an idea, or have an existing food business, this session will walk you through the basics of beginning or expanding a food business in Wisconsin. We will cover steps of licensing, training, and developing food product ideas that will ensure that the product that you make is food safe. This program will focus on businesses such as food carts, caterers, farmers markets and other retail venues.

Best Practices for Operating a Food Business out of a Shared Space

Monday June 21st, 2021 2-3:30pm


Presenters: Chris Brockel, FEED Kitchens; Donale Richards, Madtown Food Services, LLC

Summary: Whether you are sharing space at a local restaurant, producing your product at an incubator kitchen, renting space in a church or other shared-space arrangement, this session will highlight key considerations for business success. An experienced food entrepreneur will share ideas from his own experience working in this space.

Starting or Joining a Food Business Cooperative

Monday – June 28th, 2021 2-3:30pm


Presenters: Kelly Maynard, UW Center for Co-ops; Amanda Chu, SLO Farmer’s Co-op

Summary: By working together, entrepreneurs can create connections to new suppliers or buyers, reduce costs through bulk purchasing, reduce operating costs, share insight, support each other, better leverage technology, etc. Learn from UW Center for cooperatives, SLO farmer coop (and others) for insight about cooperatives to benefit your business and your community.

An EEO/AA employer, University of Wisconsin-Madison Division of Extension provides equal opportunities in employment and programming, including Title VI, Title IX, and ADA/504 requirements. Please make requests for reasonable accommodations to ensure equal access to educational programs as early as possible preceding the scheduled program, service or activity.

For communicative accommodations in languages other than English, please contact oaic@extension.wisc.edu.

For communicative accommodations based on a disability, please contact Heather Lipinski Stelljes at: heather.stelljes@wisc.edu.

Como empleador que brinda igualdad de oportunidades en el empleo y acción afirmativa (EEO/AA, por sus siglas en inglés), la University of Wisconsin-Madison Division of Extension proporciona igualdad de oportunidades en el empleo y en sus programas, incluyendo los requisitos del Título VI, Título IX, y de la ley federal para personas con discapacidades en los Estados Unidos (ADA por sus siglas en inglés) y los requisitos de Section 504. Para asegurar un acceso igualitario a los programas educativos, haga el favor de solicitar acomodaciones razonables lo más pronto posible antes de la fecha del programa, servicio o actividad.

Para pedir acomodaciones para la comunicación en un idioma distinto al inglés, favor de contactar a: oaic@extension.wisc.edu.

Para pedir acomodaciones para la comunicación debido a una discapacidad, favor de contactar a: heather.stelljes@wisc.edu

Tus Tswv Hauj Lwm Ntawm (EEO/AA), ntawm lub Tsev Kawm Ntawv Qib Siab (University of Wisconsin-Madison Division of Extension) pab rau kev ncaj ncees txog kev hauj lwm thiab kev pab cuam, xws li nyob rau hauv Title VI, Title IX, thiab ntawm tsab cai Americans with Disabilities Act (ADA)/504 uas tau teev tseg yuav tsum kom muaj. Xav thov kom ua txoj kev thov laj thawj thiaj li tau cov kev pab cuam ntxov li ntxov tau ua ntej rau li lub caij nyoog ntawm cov kev pab cuam, kev pab los yog dej num no.

Rau kev sib tham pab cuam rau qhov lwm yam lus ntawm lus As Kiv (English), thov sau ntawv rau: oaic@extension.wisc.edu.

Rau kev sib tham pab cuam rau kev puas cev xws li tes taw, thov sau ntawv rau: heather.stelljes@wisc.edu


If you have questions please contact Erin Peot, erin.peot@wisc.edu.




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