Strategic Social Media for Food and Farming Businesses, as part of 5-week virtual webinar series

The UW-Madison Extension Community Food Systems Program is providing no-cost virtual workshops for small-scale food and farming business start-ups on Mondays in April, from April 1st to April 29th. 

Join us for the fifth webinar of the 5-part series on Monday, April 29, 2024. During the webinar titled “Strategic Social Media for Your Food or Farming Business,” Extension Professor and Educator Patrick Nehring and Communication Research Specialist and Principal Investigator for the UW-Madison Division of Extension Economic Development Administration University Center Dr. Kristin Runge to learn about current research on social media that will help you be more strategic with your social media promotions. 

Since 2016, the EDA University Center has been a joint effort by the US Department of Commerce’s Economic Development Administration and the Division of Extension to increase the availability of Wisconsin-applicable data and research to the state’s municipal, county, and tribal governments, along with the economic development community. The EDA University Center works in four main areas: COVID-19 Economic Recovery, Research Activities, Outreach Activities, and Assistance for Community Economic Development. 

“We are excited to highlight the great research Dr. Kristin Runge has conducted on social media. Food and farming entrepreneurs can learn a lot from her research, including when to post, how to hone your messaging to resonate with your ideal customer, and how to simplify the social media process for busy entrepreneurs,” said Jessica Jane Spayde, Food Entrepreneurship Specialist at the Community Food Systems Program at UW-Madison Extension. 

Registration for this free event is available online at:

More information is on the FEED Webinars webpage:

For additional information about the workshops email Jessica Jane Spayde, Food Entrepreneurship Specialist at the Community Food Systems Program at the UW-Madison Division of Extension, at

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