Selling at the Farmers Market: Case Study of Selling Eggs at a Wisconsin Farmers Market

Watch the recording of the webinar we held on Monday, March 13, 2023, 10:00 – 11:00 am and view the webinar handouts below.

“Selling at the Farmers Market: Case Study of Selling Eggs at a Wisconsin Farmers Market” webinar was live on Zoom on March 13 at 10am where we heard from Extension Educator Michelle Grimm and the Wisconsin Farmers Market Association to learn about how to become a farmers market vendor, and from food safety experts and insurance experts about how to navigate the mobile food retail licensing and insurance requirements in Wisconsin, using an example of a small-scale chicken farmer selling eggs at their local market.

Jeremy Kooi

Jeremy Kooi is the Principle Agent for Wallace, Cooper, Elliott Insurance Company in Richland Center, Wisconsin.

Mark Lehman

Mark Lehman is a Food Safety Licensing Specialist at the State of Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP).

Kristin Krokowski

Kristin is the Commercial Horticulture Educator with UW-Madison Extension based in Waukesha County, Director of the Wisconsin Farmers Market Association and Fresh Market Vegetable Grower. She has more than 20 years in sustainable agriculture.

Michelle Grimm

Michelle is the Taylor County Community Development Educator for UW-Madison Division of Extension. She is passionate about learning new things and connecting with nature.


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