Successfully Find Customers for Your Food Business: Lessons from a Wisconsin Food Cooperative

Watch the recording of the webinar we held on Monday, April 24, 2023, 1:00 – 2:00 pm and view the webinar handouts below.

“Successfully Find Customers for Your Food Business: Lessons from a Wisconsin Food Cooperative” webinar was live on Zoom on April 24 at 1pm where we heard from Kelly Maynard, Co-op Development Specialist at the UW-Madison Center for Cooperatives, to learn about the process of identifying and connecting with your customers. We also heard from a local food cooperative about how they found customers when launching their food business and how they have continued to build their customer base while growing the business.

FL Morris (she/her)
Board Treasurer, South Central Wisconsin Hemp Co-op

FL co-founded South Central Hemp Co-op February 14, 2019, focusing on production and marketing of high quality CBD Hemp. FL also has 18 years experience in vegetable/livestock production and sales.

FL lives rurally in central Green County, Wisconsin. She enjoys the near constant wildlife sightings, star-gazing, and the quiet of her farmhood, but also that Madison, Milwaukee, and Chicago are all close enough to find work and play.

Kelly Maynard

Kelly is a Cooperative Development Specialist at the University of Wisconsin Center for Cooperatives.

Kelly has 9 years of experience supporting cooperatives and 13 years of experience in food systems work. She is passionate about teaching people to work and make decisions together productively, whatever their purpose!

Kelly feels lucky to live, work, garden, paddle, hunt, and frolic outside Belleville, Wisconsin on the West Branch of the Sugar River.


Requests for reasonable accommodations for disabilities or limitations should be made prior to the date of the program or activity for which it is needed. Please do so as early as possible prior to the program or activity so that proper arrangements can be made. In certain situations, information related to requests may be shared with staff or units necessary to help coordinate an appropriate accommodation.

Toda solicitud para acomodar de forma razonable una discapacidad o limitación debe ser hecha antes de la fecha del programa o actividad correspondiente. Favor de enviar la solicitud lo más pronto posible antes del programa o actividad para que se puedan hacer los arreglos necesarios. En algunas situaciones, se puede compartir información relacionada con las solicitudes con el personal o los departamentos necesarios para facilitar una acomodación adecuada.

Kev thov pab cuam txog muaj laj thawj rau cov neeg puas cev xws li tes taw los yog ua tsis tau yuav tsum ua qhia ua ntej hnub yuav muaj kev pab cuam los yog dej num uas xav tau ntawd. Thov kom ua ntxov li ntxov tau ua ntej qhov kev pab cuam los yog dej num thiaj li nrhiav tau qhov kev pab ntawd. Kev thov pab no yuav tsis pub lwm tus neeg paub. Nyob rau qee zaum uas muaj kev sib cuam tshaum nrog rau kev thov yuav tau muab qhia rov cov neeg ua huaj lwm los sis cov neeg uas tsim nyog los pab tswj kev sib tham ntawd.

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