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Your Guide to Starting or Expanding a Commercial Food Business in Wisconsin – 2021 FEED Series

This webinar was presented on June 14, 2021

Whether you are starting with an idea, or have an existing food business, this session will walk you through the basics of beginning or expanding a food business in Wisconsin. We will cover steps of licensing, training, and developing food product ideas that will ensure that the product that you make is food safe. This program will focus on businesses such as food carts, caterers, farmers markets and other retail venues.

Presenters: Courtney Ziemer, Madison-Dane County Public Health; Dr. Barbara Ingham, UW-Madison Food Safety Specialist

Download Food Licensing in Wisconsin handout Download Food Safety and Regulations handout


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Food Business Development

We partner with other UW-Madison and Extension programs, including Community Economic Development, Farm Management, the Food Financing Institute, and the Food Research Institute, to provide Food Business Development programs. We connect small-scale food and farm entrepreneurs with business services providers and research-based training and resources on topics such as food safety and licensing. We are working to ensure that our programs and resources are culturally responsive and available in multiple languages.

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The Food Entrepreneurship Ecosystem Development (FEED) Project provides opportunities to learn about starting or expanding a successful food business from Wisconsin based specialists and entrepreneurs! These trainings are for people who are interested in starting or expanding small-scale food businesses in Wisconsin.

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